Post by huangshi715 on Feb 15, 2024 5:48:23 GMT
Despite the fact that our lives revolve around our smartphones, the word on the street – at least according to one recent report – is that most companies are lacking a formal mobile strategy (to the tune of 84%). There are a few reasons for this trend. For starters, it takes serious planning to get a mobile marketing campaign off the ground. Beyond that, mobile introduces a new set of challenges to marketers everywhere. Knowing how to tailor experiences to different screens to reach audiences across multiple marketing channels is easier said than done. Luckily, there are tons of experts writing about this sort of stuff. Here are seven posts that will help you launch your first mobile marketing campaigns with a bang. Let’s get to it.
1. Mobile Landing Page Optimization: 10 Best Practices for Success angie-schotmuller-mobile-campaigns Image via Mobile Landing Page Optimization: 10 Best Practices for Success by Angie Schottmuller If you’re reading this blog post, you’re likely well versed in the art of landing page optimization. Mobile landing pages, however, are a UAE Email List completely different ball game because you’re dealing with limited screen real estate and a different set of behaviors. In this article, CRO expert and marketing advisor Angie Schottmuller will walk you through a basic checklist for making your landing pages more mobile-friendly. Lessons learned If you have a phone support team, make it easy for audiences to find your phone number and call your company.
Test using a phone icon for quick, visual association. Provide a clear and easy-to-find breakdown of your company’s office hours to reduce friction. Keep copy brief so that audiences can easily scan your page. As Angie says in the article, “Every single word should add value or get cut.” Write copy for your landing pages mobile first – as an exercise in being concise but also to avoid variation across different screen sizes. 2. What 22 Billion Newsletters Tell Us About Designing for Mobile Email ros-hodgekiss-campaign-monitor Image via What 22 Billion Newsletters Tell Us About Designing for Mobile Email by Ros Hodgekiss Email allows you to speak directly to prospects. And if you do it right, it’s also a great way of sending qualified traffic to your campaign landing pages.
1. Mobile Landing Page Optimization: 10 Best Practices for Success angie-schotmuller-mobile-campaigns Image via Mobile Landing Page Optimization: 10 Best Practices for Success by Angie Schottmuller If you’re reading this blog post, you’re likely well versed in the art of landing page optimization. Mobile landing pages, however, are a UAE Email List completely different ball game because you’re dealing with limited screen real estate and a different set of behaviors. In this article, CRO expert and marketing advisor Angie Schottmuller will walk you through a basic checklist for making your landing pages more mobile-friendly. Lessons learned If you have a phone support team, make it easy for audiences to find your phone number and call your company.
Test using a phone icon for quick, visual association. Provide a clear and easy-to-find breakdown of your company’s office hours to reduce friction. Keep copy brief so that audiences can easily scan your page. As Angie says in the article, “Every single word should add value or get cut.” Write copy for your landing pages mobile first – as an exercise in being concise but also to avoid variation across different screen sizes. 2. What 22 Billion Newsletters Tell Us About Designing for Mobile Email ros-hodgekiss-campaign-monitor Image via What 22 Billion Newsletters Tell Us About Designing for Mobile Email by Ros Hodgekiss Email allows you to speak directly to prospects. And if you do it right, it’s also a great way of sending qualified traffic to your campaign landing pages.