Post by huangshi715 on Feb 15, 2024 10:10:58 GMT
Oli agreed that leading with “Sign up free” is a little aggressive and vague. Peep suggested moving the “We get performers, bands, speakers, and event services booked” headline up above the CTA to sell visitors on the value proposition before asking them to opt in. On your landing page, make the case for your value proposition before asking visitors to opt in. CLICK TO TWEET The most impressive testimonial is buried Though Joanna praised Gig Salad for their super-digestible testimonial summary headers, Oli found that one of the testimonials wasn’t being given the attention it deserved: gig-salad-testimonial The testimonial above from an America’s Got Talent .
Oli suggested placing it first: “You need to give it more emphasis because Switzerland Email List of its massive credibility.” Finalist #3: Financial Advisor financial-advisor-cropped The page is hard to read Both Peep and Joanna agreed that Financial Advisor’s landing page had messaging that was laser-focused on a very specific problem. Joanna was particularly impressed by the bullets below the form: financial-advisor-bullets “The specifics of the bullets at the bottom work. They totally make me want to call in and find out more.” – Joanna The issue was that the specific problem had to be teased out from the massive wall of text at the top of the page.
As Peep put it, “the readability sucks.” The judges suggested cutting down the blocks of text into more digestible, to-the-point bullets. The headline isn’t benefits-focused The judges also criticized the vague headline that didn’t focus on the benefits of the offer. “Do I need advice? You tell me man.” – Peep As a copywriting heavyweight, Joanna sees a lot of people default to headlines in the form of questions when they’re writing copy for their landing page. Depending on context, this might not be the most effective for conversions. Joanna suggested that questions can be great when wireframing, but you should always go back and test answering the question upfront rather than just asking it.
Oli suggested placing it first: “You need to give it more emphasis because Switzerland Email List of its massive credibility.” Finalist #3: Financial Advisor financial-advisor-cropped The page is hard to read Both Peep and Joanna agreed that Financial Advisor’s landing page had messaging that was laser-focused on a very specific problem. Joanna was particularly impressed by the bullets below the form: financial-advisor-bullets “The specifics of the bullets at the bottom work. They totally make me want to call in and find out more.” – Joanna The issue was that the specific problem had to be teased out from the massive wall of text at the top of the page.
As Peep put it, “the readability sucks.” The judges suggested cutting down the blocks of text into more digestible, to-the-point bullets. The headline isn’t benefits-focused The judges also criticized the vague headline that didn’t focus on the benefits of the offer. “Do I need advice? You tell me man.” – Peep As a copywriting heavyweight, Joanna sees a lot of people default to headlines in the form of questions when they’re writing copy for their landing page. Depending on context, this might not be the most effective for conversions. Joanna suggested that questions can be great when wireframing, but you should always go back and test answering the question upfront rather than just asking it.