Post by afifatabassum on Mar 11, 2024 5:31:16 GMT
Three months after the US launch, Facebook Deals arrives in Italy , a natural complement to the already present Places . The platform will allow companies to offer discounts or promotions and users to take advantage of them by accessing Places and identifying the places marked with a yellow icon. 33 partner companies, 5 those that have started the experimentation: AC Milan (which offers a 15% discount on purchases at the San Siro Store), TIM (will give the possibility of activating the new TIM Card with TIM6 tariff with a 50% discount %) Vodafone (allows you to take advantage of the MP3 Music Pack Promotion), Benetton and Poste Italiane (donate a sum to charity for each check-in). Facebook users in Italy are 18 million per month, of these 12 million connect every day and 4 million do so from mobile devices . With these numbers, geolocalization could become a mainstream activity, especially if companies demonstrate that they welcome these tools.
I asked Luca Colombo, Facebook country Brazil Phone Number manager in Italy, for an opinion: “I believe in the sure impact of Deals on Italian companies. Today's launch will allow us to receive information and behaviors from users which will be instrumental in constantly improving the product. The involvement of partners, in addition to making the Deals offer rich in our country, will help us and the partners themselves to refine offers and promotions aimed at consumers based on the data collected in this first phase. Facebook makes relationships between people easier and with Deals it will be easier to establish and consolidate relationships between People and Brands.
A company will be able to communicate with its current and potential followers in a targeted way, reaching them directly where their life takes place at that moment by creating an offline connection via a mobile tool par excellence such as the cell phone. User experience is fundamental for Facebook and I believe it will be increasingly important for companies to communicate with their target in a timely and targeted way.” Even if in the future the Deals can be created independently by the companies, at the moment Luca continues "they are created by the partners with the approval of Facebook".
I asked Luca Colombo, Facebook country Brazil Phone Number manager in Italy, for an opinion: “I believe in the sure impact of Deals on Italian companies. Today's launch will allow us to receive information and behaviors from users which will be instrumental in constantly improving the product. The involvement of partners, in addition to making the Deals offer rich in our country, will help us and the partners themselves to refine offers and promotions aimed at consumers based on the data collected in this first phase. Facebook makes relationships between people easier and with Deals it will be easier to establish and consolidate relationships between People and Brands.
A company will be able to communicate with its current and potential followers in a targeted way, reaching them directly where their life takes place at that moment by creating an offline connection via a mobile tool par excellence such as the cell phone. User experience is fundamental for Facebook and I believe it will be increasingly important for companies to communicate with their target in a timely and targeted way.” Even if in the future the Deals can be created independently by the companies, at the moment Luca continues "they are created by the partners with the approval of Facebook".