Post by account_disabled on Dec 27, 2023 7:05:30 GMT
Outbrain , the world's leading discovery and native advertising platform on the open web, today announces the signing of an exclusive three-year collaboration agreement with WEMASS , the prestigious digital marketplace created by PRISA, Grupo Godó and Vocento. « We are delighted to collaborate with WEMASS, a premium marketplace that reaches 94% of the digital audience in Spain », commented David Kostman , Co-CEO of Outbrain. «For more than a decade, we have partnered with media to increase engagement, readership and help them improve the profitability of their activity. Our goal is to continue developing and offering our partners innovative monetization tools that allow them to achieve their goals in a flexible, transparent and valuable environment.
With this agreement, important news outlets such as, for example, El País, ABC and La Vanguardia, among others, will benefit from Outbrain's most cutting-edge native technology. WEMASS will use this next-generation native Phone Number List technology to encourage user interaction with editorial content and increase revenue for its publishing groups. Additionally, WEMASS will leverage Outbrain's native ad server (NAS) to drive engagement with its own native commerce efforts. “After a well-thought-out decision, we are very happy to partner with Outbrain,” in the words of Plácido Balmaseda , General Director of WEMASS. « Outbrain's native solutions , with their flexible and partner-centric approach, will help drive the growth and engagement of our audiences .
We are confident that our publishers will be able to create lasting relationships with their readers and increase revenue opportunities as a result of this collaboration agreement.” The WEMASS (Media Audience Safe Solution) marketplace was created with the aim of offering advertisers a quality product in a safe and anti-fraud environment. Advertisers can obtain the best metrics and highest possible efficiency for their advertising campaigns, while benefiting from the most compe***ive prices on the most qualified and highest quality inventory in the Spanish market. With Outbrain, WEMASS can now offer additional native solutions to complement your monetization and engagement strategies. Starting today, advertisers can access this premium inventory exclusively through the Outbrain network, the world's leading native advertising and discovery platform on the open web.
With this agreement, important news outlets such as, for example, El País, ABC and La Vanguardia, among others, will benefit from Outbrain's most cutting-edge native technology. WEMASS will use this next-generation native Phone Number List technology to encourage user interaction with editorial content and increase revenue for its publishing groups. Additionally, WEMASS will leverage Outbrain's native ad server (NAS) to drive engagement with its own native commerce efforts. “After a well-thought-out decision, we are very happy to partner with Outbrain,” in the words of Plácido Balmaseda , General Director of WEMASS. « Outbrain's native solutions , with their flexible and partner-centric approach, will help drive the growth and engagement of our audiences .
We are confident that our publishers will be able to create lasting relationships with their readers and increase revenue opportunities as a result of this collaboration agreement.” The WEMASS (Media Audience Safe Solution) marketplace was created with the aim of offering advertisers a quality product in a safe and anti-fraud environment. Advertisers can obtain the best metrics and highest possible efficiency for their advertising campaigns, while benefiting from the most compe***ive prices on the most qualified and highest quality inventory in the Spanish market. With Outbrain, WEMASS can now offer additional native solutions to complement your monetization and engagement strategies. Starting today, advertisers can access this premium inventory exclusively through the Outbrain network, the world's leading native advertising and discovery platform on the open web.